Web-Video 'Skins'
CBS is about to start showing some skin. About a year after they were introduced, a handful of video-ad formats-called bugs, tickers and skin – are jockeying to become the favorites among marketers....
View ArticleGoogle Radio-Ad Heads Quit
The heads of the radio-advertising firm bought by Google Inc. a year ago have left the company as the Internet giant faces skepticism about its efforts to sell ads on radio stations. Google confirmed...
View ArticleYouTube Redefining the Entertainment Business
Danielle Sacks, award-winning senior writer at Fast Company magazine chronicles how YouTube CEO Salar Kamangar and his team have transformed Google’s Folly into a mind-blowing — and lucrative — global...
View ArticleShakeout Appears Likely Among Web-Ad Brokers
MORE THAN 300 online-ad networks have cropped up over the past couple of years, making the business of brokering ads on the Web one of the most popular-and crowded niches on the Internet. But with the...
View ArticleSelling web Advertising Space Like Pork Bellies
THE NEXT BIG Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit. Over the past few years, a host of small companies has...
View ArticleOnline Ad Networks Raise Big Money in Latest Efforts
…networks, which sell ads that appear on an array of other Web sites and sometimes their own sites, have gained traction in recent years with advertisers looking to reach groups of consumers beyond the...
View ArticleMicrosoft Acquires Ad Space Broker
Microsoft Corp. is acquiring a small broker of ad space on Web sites, part of a broader Internet industry exploration of how electronic exchanges can make the market for online advertising more...
View ArticleDo-it-yourself Cartography
The most influential mashup this year wasn’t a Beatles tune remixed with hip-hop lyrics. It was an online street map of Chicago overlaid with crime statistics. Chicagocrime.org, which was created by...
View ArticleWeb-Video ‘Skins’
CBS is about to start showing some skin. About a year after they were introduced, a handful of video-ad formats-called bugs, tickers and skin – are jockeying to become the favorites among marketers....
View ArticleAd Networks, Confusion Grow on Web
The whole idea behind ad networks when they first started cropping up a decade ago was to simplify the process of buying ads online by offering one-stop shops where marketers could buy across dozens or...
View ArticleVideo Marketing Strategy Outline
Thom Disch, head of multi-channel ramp retailer Handiramp.com and Internet Engine LLC, an Internet marketing company, has worked both sides of the online video fence. His e-commerce site uses...
View ArticleMoviemaking for the masses
There’s something hilarious about seeing a cartoon bear cuss like George Carlin in a computerized voice while planning vehicular homicide. For this, the world can thank Xtranormal, an online animation...
View ArticleYouTube Redefining the Entertainment Business
Danielle Sacks, award-winning senior writer at Fast Company magazine chronicles how YouTube CEO Salar Kamangar and his team have transformed Google’s Folly into a mind-blowing — and lucrative — global...
View ArticleWhat is a good analytics model
If you’re not deeply trained in statistics or math, how do you know a good marketing analytics model from a poor one? It’s more than an idle question. The difference could mean meeting your goals or...
View ArticleConsumer-Specific Ads Gain in Popularity
When Pepsi-Cola North America wanted to make a splash on the Web this spring to promote its new low-calorie vitamin-enhanced water, Aquafina Alive, the beverage company didn’t run ads just anywhere on...
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